The Safilo Group’s brand, Carrera Eyewear, has declared that it will be the official eyewear collaborator for the 2023 Coachella Valley Music and Arts Festival, which will be held in Indio, California, on two consecutive weekends in April 2023. As the exclusive eyewear brand on festival grounds, Carrera will set up a partner tent where festival attendees can try on sunglasses and take part in immersive activities, such as experiencing the Carrera Women’s collection. The Coachella partnership will debut in North America and will be a global preview. Carrera will also feature top influencers and brand ambassadors in their Spring/Summer 2023 eyewear campaign and have exclusive rights as the only eyewear brand on festival premises. Francesco Rinaldi Ceroni, the President of North America at Safilo Group, expressed excitement for the partnership and believes it aligns perfectly with Carrera’s brand essence of creativity, inclusivity, and diversity. He is eager to engage with Carrera enthusiasts at Coachella and expose the brand to a new audience!
Carrera eyewear has become a popular choice among music festival-goers for its stylish and functional designs. The brand’s sunglasses provide excellent protection from the sun’s rays while also making a fashion statement. Many of Carrera’s sunglasses are polarized, reducing glare and improving visibility in bright conditions, making them perfect for outdoor events like music festivals. Additionally, their lightweight and durable materials make them comfortable to wear for long periods, allowing festival-goers to enjoy the music and festivities without worrying about their eyewear. With their partnership with Coachella, Carrera has solidified its position as a go-to brand for those looking for stylish and functional eyewear for music festivals.
Coachella is a cultural phenomenon that attracts thousands of music and fashion enthusiasts every year. The festival is known for its unique fashion and style, and Carrera’s collaboration with Coachella is a perfect match. With Carrera’s expertise in creating fashionable and functional eyewear, festival-goers can look forward to stylish shades that will protect their eyes from the harsh sun while also complementing their outfits. Carrera’s partnership with Coachella is a perfect example of the fusion between music, fashion, and functionality, and it is sure to be a hit among festival-goers.
Have a look at some of your favorite influencers flaunting their Carrera sunglasses in Coachella:
Image Credit: Carrera Eyewear
“Coachella is much more than a music festival – it is a cultural movement. It is two weekends of creativity, inclusivity, and diversity conceptualized for those who want to stand out from the crowd, and this perfectly aligns with the essence of the CARRERA brand,” said Francesco Rinaldi Ceroni, President of North America, Safilo Group.
Congratulations Carrera and Safilo Group for this amazing collaboration and launch for such an iconic sunglass brand!